Celine's Spring Summer 2017 campaign, a pivotal moment in the brand's evolution under Phoebe Philo's creative direction, remains a study in understated elegance and quiet power. Shot by the renowned Juergen Teller, the campaign eschewed the glossy perfection often associated with high fashion, opting instead for a raw, almost documentary-style aesthetic that perfectly mirrored the collection's own nuanced approach to modern femininity. This article will delve deep into the campaign's imagery, its models, the overall aesthetic, and its place within the broader context of Celine's output during 2017.
The Juergen Teller Lens: A Departure from Tradition
The decision to enlist Juergen Teller was a significant one. Known for his candid, unvarnished style, Teller's photography often veers away from the idealized beauty standards prevalent in mainstream fashion advertising. His work frequently features a sense of realism, even rawness, which can be both jarring and captivating. This approach perfectly complemented Philo's design philosophy for the Spring Summer 2017 collection, which prioritized effortless chic over overt glamour.
The campaign images, therefore, lack the highly polished finish of many contemporary fashion campaigns. They are not overly styled or overtly glamorous. Instead, they present a sense of naturalness, capturing the models in seemingly candid moments. This approach contributes to a feeling of intimacy and authenticity, making the clothes feel more approachable and less like unattainable objects of desire. The backdrop is often minimalist, allowing the clothing and the models' expressions to take center stage. This stark simplicity further enhances the overall impact of the images, focusing attention on the subtle details of the garments and the individual personalities of the models.
The Models: A Cast of Individuality
The choice of models further underscored the campaign's emphasis on individuality and natural beauty. Amber Witcomb, Daniela Kocianova, Giedre Dukauskaite, and Marjan Jonkman, each possess a unique aesthetic, reflecting the diverse interpretations of modern femininity that the collection sought to embody. They weren't chosen for their conformity to a singular beauty ideal, but rather for their distinct features and individual personalities. This casting decision mirrors the collection itself, which offered a diverse range of styles and silhouettes, catering to a wide spectrum of personal tastes.
Each model's portrayal in the campaign speaks volumes about the nuanced approach to styling. There’s no forced uniformity. The images capture each model in a way that allows their personality to shine through. This subtle yet powerful choice avoids the homogenization that can sometimes plague fashion campaigns, instead highlighting the versatility of the Celine Spring Summer 2017 collection and its ability to adapt to different styles and personalities.
The Collection: Effortless Chic and Modern Minimalism
The Celine Spring Summer 2017 collection itself was a masterclass in understated elegance. The 42 looks presented during the runway show showcased Philo's signature minimalist aesthetic, characterized by clean lines, impeccable tailoring, and a focus on high-quality materials. The collection featured a range of wardrobe staples – impeccably cut trousers, flowing midi skirts, crisp shirts, and perfectly tailored jackets – all executed with an effortless sophistication.
The campaign perfectly captured the essence of this collection. The clothes were presented not as extravagant statements but as essential pieces of a well-curated wardrobe. The focus remained on the quality of the fabrics, the precision of the tailoring, and the overall sense of understated luxury. This approach resonated with a sophisticated audience who appreciated the enduring quality and timeless appeal of the garments.
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